Dr. Sergio A. Ramírez Rocha

Year: 2019

Visual Identity for a Surgeon specialized in Laparoscopic Surgery.

Laparoscopy is a type of surgical procedure that allows a surgeon to access the inside of the abdomen and pelvis with minimal invasion.

One the most common surgeries he does is the Sleeve Gastectromy which consist in removing part of the stomach to make it smaller.

His inicial S was taken as the main element of the logo and complemented to an abstraction of a digestive system, the layering of the colors are a simulation of the process of making the stomach smaller.

Because it is a sensitive topic, it was important to work well the relation of figure-ground in order to make it attractive and approachable for potential clients, but still explicit for differentiation in the field.